Monster.com ‘Head vs. Ass' Ad Is Shockingly Memorable
Alissa July — February 4, 2009 — Pop Culture
References: video.nytimes
One commercial among this year’s Super Bowl ads really stuck out: Monster.com’s uproarious ad packed with enough truth to drive a moose through a wall, literally. Monster.com has outdone itself once again with a witty advertisement.
This Super Bowl ad’s first shot trails from outside an office building in New York City, into a CEO office decked in, picture it, dark wood, built-in book cases, expensive leather sofas, and, the cherry atop, a terrifically ostentatious moose head hung behind the desk, which, by the way, is completely devoid of any papers or computer that would signify that “actual work” is taking place. Sitting there, with feet slung carelessly on top of his desk, “The Boss” reads his newspaper, completely calm and apparently left with not much to do.
Then the camera pans through the wall, so that it reveals that the moose head does not end at the wall, but extends through to the other side of the wall to include the lower half of its body, from the neck onwards. The bottom half of the moose straddles the desk of “The Employee,” on which sits a computer, copier, printer and paperwork. Sitting in his bland white, not so pimpin’ office, “The Employee” is stuck with a smelly moose ass in his face, ready, no doubt, to be shat on with a largess laden load… aka the grunt work.
Hilarious. And true.
Man, does this commercial not speak directly to over 90% of the American population? Monster.com seems to be saying: ‘Man, F---The Man. But choose us to help you find a new and better job… in which you can further curse The Man.’
Hey, look on the bright side, maybe next time it will be a rat’s ass.
Check out some more Super Bowl ads below.
This Super Bowl ad’s first shot trails from outside an office building in New York City, into a CEO office decked in, picture it, dark wood, built-in book cases, expensive leather sofas, and, the cherry atop, a terrifically ostentatious moose head hung behind the desk, which, by the way, is completely devoid of any papers or computer that would signify that “actual work” is taking place. Sitting there, with feet slung carelessly on top of his desk, “The Boss” reads his newspaper, completely calm and apparently left with not much to do.
Then the camera pans through the wall, so that it reveals that the moose head does not end at the wall, but extends through to the other side of the wall to include the lower half of its body, from the neck onwards. The bottom half of the moose straddles the desk of “The Employee,” on which sits a computer, copier, printer and paperwork. Sitting in his bland white, not so pimpin’ office, “The Employee” is stuck with a smelly moose ass in his face, ready, no doubt, to be shat on with a largess laden load… aka the grunt work.
Hilarious. And true.
Man, does this commercial not speak directly to over 90% of the American population? Monster.com seems to be saying: ‘Man, F---The Man. But choose us to help you find a new and better job… in which you can further curse The Man.’
Hey, look on the bright side, maybe next time it will be a rat’s ass.
Check out some more Super Bowl ads below.
Trend Themes
1. Humorous Super Bowl Ads - There's an opportunity for businesses to leverage humor and relatable themes in their Super Bowl ads to be more memorable and engaging.
2. Online Job Recruitment Platforms - Innovative online job recruitment platforms that address job seekers' cynicism towards traditional, bureaucratic power structures and offer a less hierarchical and more fulfilling working environment.
3. Truthful Advertising - Businesses can leverage the power of truthful and relatable advertising to connect with their audience and stand out from the competition.
Industry Implications
1. Advertising and Public Relations - Innovative advertising and public relations campaigns that leverage humor and truthfulness to be more effective at reaching consumers and driving business results.
2. Online Job Recruitment - Platforms that disrupt the traditional job recruitment industry by offering more transparency, accessibility, and authenticity to job seekers and employers alike.
3. Media and Entertainment - Companies that create humorous and engaging content for Super Bowl ads and other media experiences that resonate with audiences and drive brand loyalty.
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