The new Giorgio Armani Spring/Summer 2009 ad campaign features artistic photography by one of the most prolific photography teams of our time, the duo of Mert Alas and Marcus Piggott.
Opting for soft black and white photography with blurry effects, Mert and Marcus captured top models Sasha Pivovarova and Jamie Dornan with items from the new Giorgio Armani collection.
Jamie recently starred in a bromance-themed campaign for Armani Jeans Fall/Winter 08/09 with Justin Gaston and Marlon Teixeira.
Key Themes Behind This Trend
- Artistic Fashion Ads
- Blurring fashion ads to create artistic effect.
- Monochromatic Photography
- Using black and white photography to create a modern aesthetic.
- Celebrity Model Collaborations
- Partnering with celebrities to create a memorable campaign.
Where This Applies
- Fashion
- Using artistic techniques in fashion ads to captivate audiences.
- Photography
- Offering new ways to capture photos through the use of blurring and monochromatic effects.
- Celebrity Brand Collaborations
- Partnering with celebrities to create memorable advertising campaigns in different industries.
