The E*Trade talking baby is back and his second commercial will air during Super Bowl 2009. In this hilarious installment the financially and tech savvy little guy fiddles with his Blackberry, has an emotional breakdown during timeout in his crib and discusses his online escapades with so-called "bad girls." His review of the 2008 economy causes him to spit up his milk.
With an audience of millions during Super Bowl 2009, the clever ad is bound to be as much of a hit as the first version, which was launched during Super Bowl 2008.
Key Themes Behind This Trend
- Interactive Advertising
- The use of interactive and engaging advertising campaigns, such as the E*Trade talking baby, can capture and hold consumer attention.
- Humor in Marketing
- Incorporating humor into marketing initiatives, like the E*Trade talking baby commercial, can help brands connect with consumers on an emotional level and create memorable advertising experiences.
- Brand Personality
- Creating a brand mascot or character, such as the E*Trade talking baby, can help companies establish a distinct and recognizable brand personality.
Where This Applies
- Advertising
- The advertising industry can leverage interactive and humorous advertising campaigns, like the E*Trade talking baby, to create engaging and memorable brand experiences for their clients.
- Marketing
- In the marketing industry, incorporating humor into campaigns, as demonstrated by the E*Trade talking baby commercial, can help brands connect with their target audience and stand out in a crowded market.
- Brand Strategy
- Companies specializing in brand strategy can help businesses create a unique and memorable brand personality, similar to the E*Trade talking baby, that resonates with consumers and drives brand loyalty.
