Cult Toy Store Expansions

Kidrobot Storms UK With ‘Ye Olde English Dunny' Series

Kidrobot has opened its first-ever store gallery in Selfridges. I’m so excited--here’s a trend I get to indulge in! According to the Kidrobot website, they are the world’s “premier creator and retailer of limited edition art toys, apparel and accessories.” (Read:  “grown-up boys’ toys.")

The store will feature lots of limited-edition merchandise and ultra-exclusive new releases such as Kidrobot’s Ye Olde English Dunny Series. I love the Japanese-inspired take on the UK--the series includes lots of rain references, striped suits and umbrellas.

This is a collection of 17 of art toys designed by top UK artists such as ilovedust, Clutter, Triclops, Jon Burgerman, and TADO. Kidrobot has also created an exclusive Kidrobot 16--known as as UK Punk, this uber-rare figure (limited to 300) comes complete with a Union Jack paint job and a studded belt.

Limited Edition Art Toys
The trend of limited edition art toys offers disruptive innovation opportunities for artists and retailers to create unique collectible pieces.
Collaborative Designer Collections
The trend of collaborative designer collections enables artists from different backgrounds to come together and create exclusive merchandise, tapping into new markets and expanding their reach.
Japanese-inspired Art Toys
The trend of Japanese-inspired art toys presents disruptive innovation opportunities for artists and designers to explore the fusion of Japanese aesthetic with other cultural influences, creating distinct and eye-catching collectible pieces.

Where This Applies

Art Toy Retail
The art toy retail industry can leverage the trend of limited edition art toys to curate unique and exclusive collections, attracting collectors and driving sales.
Designer Collaborations
The designer collaborations industry can capitalize on the trend of collaborative designer collections to foster creative partnerships and offer consumers one-of-a-kind products that cater to their diverse tastes.
Pop Culture Merchandise
The pop culture merchandise industry can tap into the trend of Japanese-inspired art toys to create captivating collectibles that appeal to fans of both Japanese and Western pop culture, opening up new market segments.
SCORE
1.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 24%
Activity 2%
Freshness 8%

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