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Cult Toy Store Expansions

Kidrobot Storms UK With ‘Ye Olde English Dunny' Series

— January 31, 2009 — Life-Stages
Kidrobot has opened its first-ever store gallery in Selfridges. I’m so excited--here’s a trend I get to indulge in! According to the Kidrobot website, they are the world’s “premier creator and retailer of limited edition art toys, apparel and accessories.” (Read:  “grown-up boys’ toys.")

The store will feature lots of limited-edition merchandise and ultra-exclusive new releases such as Kidrobot’s Ye Olde English Dunny Series. I love the Japanese-inspired take on the UK--the series includes lots of rain references, striped suits and umbrellas.

This is a collection of 17 of art toys designed by top UK artists such as ilovedust, Clutter, Triclops, Jon Burgerman, and TADO. Kidrobot has also created an exclusive Kidrobot 16--known as as UK Punk, this uber-rare figure (limited to 300) comes complete with a Union Jack paint job and a studded belt.
Trend Themes
1. Limited Edition Art Toys - The trend of limited edition art toys offers disruptive innovation opportunities for artists and retailers to create unique collectible pieces.
2. Collaborative Designer Collections - The trend of collaborative designer collections enables artists from different backgrounds to come together and create exclusive merchandise, tapping into new markets and expanding their reach.
3. Japanese-inspired Art Toys - The trend of Japanese-inspired art toys presents disruptive innovation opportunities for artists and designers to explore the fusion of Japanese aesthetic with other cultural influences, creating distinct and eye-catching collectible pieces.
Industry Implications
1. Art Toy Retail - The art toy retail industry can leverage the trend of limited edition art toys to curate unique and exclusive collections, attracting collectors and driving sales.
2. Designer Collaborations - The designer collaborations industry can capitalize on the trend of collaborative designer collections to foster creative partnerships and offer consumers one-of-a-kind products that cater to their diverse tastes.
3. Pop Culture Merchandise - The pop culture merchandise industry can tap into the trend of Japanese-inspired art toys to create captivating collectibles that appeal to fans of both Japanese and Western pop culture, opening up new market segments.
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