When you have a banging body like Brazilian supermodel Adriana Lima, you do not have to adhere to the regular rules of fashion. You can wear things the way you want to.
And that includes wrapping a denim coat around your waist and posing topless instead of actually wearing the coat.
Adrian Lima strikes the seductive pose with this unusual fashion statement on the cover and inside the pages of the February 2009 issue of DT Magazine.
The first two images are from DT Magazine, the rest are previous images of Lima in jeans from Victoria's Secret and other ad campaigns and photo shoots.
Key Themes Behind This Trend
- Body-positive Fashion
- The trend of body-positive fashion is disrupting traditional fashion norms by empowering individuals of all body types to wear what they want.
- Denim as a Statement Piece
- Denim is becoming a statement piece in fashion as celebrities and models find new ways to style it and make it the star of their outfits.
- Provocative Fashion Photography
- Provocative fashion photography is being used more frequently as a way to market clothing and create buzz around new fashion releases.
Where This Applies
- Fashion
- The fashion industry has the opportunity to embrace body diversity and use denim in new and unique ways to create statement pieces and empower individuals.
- Photography
- The photography industry has the opportunity to help brands create provocative and controversial fashion campaigns that generate buzz and drive sales.
- Marketing
- Marketers can disrupt traditional fashion advertising by promoting body-positive fashion and using provocative photography to grab consumer attention and drive sales.
