I’m dreaming of sitting in my SKY chair in spring, looking out at the scenery, sandwich in hand… the economical version of a Dinner in the Sky adventure (see related trends.)
SKY Chair is a family-owned business based in Boulder, Colorado. They’ve been making their original, award-winning hanging chair by hand for more than 25 years. Cotton-canvas treated with paraffin wax is the material used for the chair body. It was chosen for its comfort and durability.
Judging from the YouTube videos, people like spinning in SKY Chairs, but the video above is of a SKY Chair merry-go-round at a renaissance fair. The fairs are a primary marketing venue.
What's Driving This Trend
- Suspension Seating
- The use of suspension seating technology can be applied to various industries, such as outdoor furniture or transportation vehicles, to provide a unique and comfortable experience for customers.
- Handcrafted Products
- Creating and marketing handcrafted products can appeal to consumers who value quality and uniqueness and can be integrated into the fashion, home decor, and gift industries.
- Experiential Marketing
- Businesses can utilize experiential marketing tactics to promote their products, such as creating a Sky Chair merry-go-round or hosting pop-up events that incorporate the product into an interactive experience.
Who This Affects Most
- Outdoor Furniture
- The use of suspension seating technology can be applied to outdoor furniture, providing new and unique designs that can appeal to customers who enjoy outdoor leisure activities.
- Transportation Vehicles
- Integrating suspension seating technology into transportation vehicles such as planes, trains, and buses can offer a more comfortable and innovative travel experience for passengers.
- Renewable Energy
- Utilizing renewable materials and energy sources to produce handcrafted products like Sky Chairs, can appeal to eco-conscious consumers who value environmentally-friendly products and practices.
