Hey kids, stop watching TV and make your own movie by reading a book. Sounds like a cool creative concept, right?
But did Dutch ad agency Air, Brussels have to use movie concepts as twisted as those in the ads for Filigranes bookstore?
A Las Vegas romp between a hot chick and a giant cockroach, a Bollywood half-man half-roach prince laying on a bed being serviced by an Indian woman, and surreal scenes with a bat-roach hanging upside down…
The ads were photographed by Paul Ruigrok with creative director/ copywriter Véronique Sels, and art directors Sophie Norman, Nam Simonis and Anthony Hirschfeld.
Key Themes Behind This Trend
- Creative Advertising
- Opportunity for businesses to use unconventional and provocative advertising concepts to capture attention.
- Shocking Marketing
- Disruptive innovation opportunity for companies to shock and provoke consumers with unconventional marketing campaigns.
- Controversial Promotions
- Potential for businesses to generate buzz and engage with consumers through controversial promotional activities.
Where This Applies
- Advertising
- Opportunity for advertising agencies and companies to push boundaries and create innovative campaigns.
- Publishing
- Innovative marketing strategies can be used to attract new readers and enhance the appeal of physical books.
- Entertainment
- Creative advertising concepts can be applied to captivate audiences and generate buzz for movies, TV shows, and other forms of entertainment.
