Tableware Totems

Canadian History Interpreted As Stacking Cups

Toronto-based designer Rob Southcott has created a collection of stacking cups that, when assembled, resemble a Pacific Coast tribal totem pole. Totem poles are large carved ‘stories’ of clans or families. Despite lore to the contrary, totems weren’t part of the First People’s religious beliefs, but they were used to commemorate and celebrate events. 

Totem poles began to fade out of existence after the parties that accompanied the erection of the poles, called potlatches, were banned by the Canadian government in the late 18th and early 19th centuries. Most of the older poles still on display were carved in the 19th Century. The craft was nearly extinct but was revived in the 1960’s and 1970’s as increased cultural awareness gave a boost to the practice.

Southcott’s Totem Cups are a fitting tribute to the history of the totem and fits well with the ritual aspect since a hot cup of coffee or tea to start the morning is one of the rituals that has a good chance of surviving over time.

Revival of Traditional Craft
The creation of the Totem Cups reflects a trend of reviving traditional crafts and cultural practices.
Ritual-inspired Design
The totem-inspired design of the stacking cups taps into the trend of incorporating ritual elements in everyday objects.
Cultural Awareness in Design
The Totem Cups exemplify the growing trend of designers incorporating cultural references and historical narratives in their designs.

Where This Applies

Home Decor
The Totem Cups can disrupt the home decor industry by offering unique and culturally significant pieces.
Artisanal Pottery
The artisanal pottery industry can explore disruptive innovation by integrating traditional designs and cultural motifs into their products.
Tea and Coffee
The tea and coffee industry can embrace the trend of ritual-inspired design, offering products that enhance the traditional beverage experience.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 19%
Activity 5%
Freshness 8%

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