Over a period of 20 days, photographer Simon Hogsberg sat at the same spot on the railroad bridge at Warschauer Strasse in Berlin, Germany and captured unsuspecting passers by within a range of 100 meters.
The project, ‘We’re All Gonna Die- 100 Meters of Existence,’ is a candid look at life as it happens in the most mundane and boring places and trying to share those moments with other people. It comes with the realization that there is beauty in life everywhere.
“The project/the photograph is my reaction to and attempt to convey the feeling of pity and love I have for all humans when I give myself time to study them through a lens,” explained Simon to Dazed & Confused magazine.
“Pity because I sense that most individuals carry in their heads so much information/ so many stories and thoughts which no-one but themselves will ever be fully able to appreciate. And love because I have this romantic urge to be part of their stories and to, if I could, give them the satisfaction of being listened to and appreciated for what they themselves undoubtedly feel that they are worth.”
What Makes This Trend Stand Out
- Candid Photography
- The trend of candid photography projects like 'We're All Gonna Die - 100 Meters of Existence' creates opportunities for disruptive innovation in the camera and photography accessories industries.
- Everyday Beauty
- The trend of finding beauty in mundane and boring places creates opportunities for disruptive innovation in the home decor and interior design industries.
- Human Connection
- The trend of seeking to connect with others through shared experiences creates opportunities for disruptive innovation in the social media and communication industries.
Sectors Adopting This
- Camera and Photography Accessories
- Companies can innovate and create new products that cater to the trend of candid and social photography projects that capture the beauty in everyday moments.
- Home Decor and Interior Design
- Businesses can innovate and create products that cater to the trend of finding beauty in mundane and boring places, such as 'We're All Gonna Die - 100 Meters of Existence.'
- Social Media and Communication
- Innovative companies can tap into the trend of connecting with others through shared experiences by creating new platforms that facilitate and encourage this type of communication.
