I’m not exactly sure that it’s a good idea in these credit crunch times to promote your product by saying that it’s so good, it's worth a second job to save up cash and buy it.
I mean, the mere notion that the Titus bicycle might require people to take a second job to buy it is rather off-putting in terms of attracting new customers.
However, if you put that logic aside, the campaign is quite creative with people taking second jobs as naked models, phone-sex workers and selling Girl Scout cookies door to door in the ad. Why? Because “it’s worth a second job.”
The ad campaign is created by TDA Advertising & Design, Boulder, Colorado.
Key Themes Behind This Trend
- Creative Advertising
- Taking a unique and creative approach to advertising can capture attention and increase brand awareness.
- Controversial Advertising
- Creating a controversial advertisement can generate buzz for the brand, but may also risk turning off potential customers.
- Promoting Luxury Items
- Promoting luxury items during a recession may seem counterintuitive, but can position the brand as exclusive and desirable.
Where This Applies
- Advertising
- Agencies can embrace creative and controversial advertising to stand out in a crowded market and differentiate themselves from competitors.
- Luxury Goods
- Luxury goods companies can take advantage of the exclusivity and desirability of their products during tough economic times to attract high-end customers and increase sales.
- Recreation
- Companies in the recreation industry can target affluent customers who may be willing to spend more money on high-end products and experiences to escape the stresses of the current economy.
