iFart, the hot new iPhone app, wants to pay you $5,000 for the most awesome commercial you can create. That's 30 to 60 seconds of fartastic sounds that are released from your equally awesome sphincter. Fantastic. The iFart developer Joel Comm says that he makes $10,000 a day from the app; on Christmas Day alone, however, iFart made him $30,000.
Implications - Crowdsourced competitions like this are a cheap and effective way for companies to achieve two things at once: on one hand they raise consumer awareness about their product, and on the other they get a wealth of ideas from thousands of people who participate. No business should underestimate the advantage of a clever crowdsourced competition.
Why This Trend Is Growing
- Crowdsourced Competitions
- Companies can leverage crowdsourced competitions to raise awareness and gather innovative ideas from consumers.
- User-generated Content
- The popularity of crowdsourced commercials highlights the value of user-generated content for businesses.
- Interactive Advertising
- Crowdsourced commercials demonstrate the potential of interactive advertising to engage consumers and create viral content.
Industries Being Reshaped
- Digital Marketing
- Digital marketing agencies can capitalize on the trend of crowdsourced competitions to offer innovative advertising solutions to their clients.
- App Development
- App developers can create platforms or tools specifically designed for crowdsourced commercial campaigns.
- Social Media Marketing
- Social media marketing agencies can harness the power of user-generated content and crowdsourcing to create impactful advertising campaigns for their clients.
