The Obamas are the darlings of the fashion world this January and are expected to bring back excitement to the White House for fashionistas. Unfortunately, the website selling Inauguration Day stuff is pretty lame. Tee shirts? A Scarf? A couple of bags?
Obama followers can do better than this via Spreadshirt.com or the Franklin Mint Commemorative Plates. Huge names in design like DVF, Zac Posen and Alexander Wang have designed pieces to commemorate the event. If they have such enthusiasm, let’s see it in their designs for this historic day.
Key Themes Behind This Trend
- Fashion Commemoratives
- Designers are creating commemorative fashion pieces for historical events, providing an opportunity for disruptive innovation in limited edition fashion lines.
- Personalized Apparel
- Consumers are seeking personalized and unique apparel options, creating an opportunity for disruptive innovation in customizable fashion.
- Online Merchandising
- The limited selection of physical Inauguration Day merchandise highlights the opportunity for disruptive innovation in the online merchandising space for political events.
Where This Applies
- Fashion Design
- Fashion designers have an opportunity to create limited edition pieces for historical events, capitalizing on commemorative fashion trends.
- Custom Apparel
- The demand for personalized apparel presents opportunities for disruptive innovation in the custom apparel space.
- E-commerce
- The limited selection of physical Inauguration Day merchandise indicates an opportunity for disruptive innovation in the online merchandising space for political events.
