There is something psychedelic and a bit surrealist about the Fall/Winter 2008 ad campaign for Argentinean fashion brand Ona Saez. I just can’t put my finger on what it is exactly.
There are geometric shapes and funky background music that features a woman singing “Everybody wants to go to Japan.” The girls are dancing as if they were hypnotized, while male models Emilio Pancheri and Juan Angel Plazibat slam their bodies against each other.
It’s all rather weird but fun.
What's Driving This Trend
- Psychedelic Advertising
- Explore the use of psychedelic visuals and unconventional techniques in advertising campaigns, creating a unique and eye-catching appeal for brands.
- Surrealist Fashion
- Discover how fashion brands can incorporate surrealistic elements and themes into their designs, blurring the line between reality and imagination.
- Hypnotic Marketing
- Uncover the potential of using hypnotic techniques in marketing strategies to captivate consumer attention and create memorable brand experiences.
Who This Affects Most
- Fashion
- The fashion industry can experiment with psychedelic visuals and surrealistic elements in their advertising campaigns to differentiate themselves and attract a younger, more adventurous consumer base.
- Advertising
- Advertising agencies can explore the use of hypnotic marketing techniques to create memorable and engaging campaigns that leave a lasting impression on consumers.
- Entertainment
- The entertainment industry can incorporate psychedelic and surreal elements into their productions to provide a unique and mind-bending experience for audiences, enhancing their engagement and entertainment value.
