What would you give up for a greasy cheeseburger? Burger King is hoping you will watch 10 friends burn. If you sacrifice ten friends from Facebook, you will earn a coupon for a free Whopper. Is this a fresh approach to using Facebook to improve the brand, or a back-handed slap at Facebook and the backlash of the 1,000-friend dorks? Who cares, I’ll burn ya for a burger, but you can get me back for a DQ Milkshake. There’s a group that is just waiting to burn so you can get your free coupon.
What Makes This Trend Stand Out
- Social Media Promotions
- Utilizing social media platforms like Facebook for promotional campaigns, such as earning rewards through friend sacrifices.
- Gamification of Marketing
- Incentivizing customers to engage in certain actions, like unfriending friends, in exchange for rewards or discounts.
- Controversial Marketing Tactics
- Using divisive or provocative methods to generate buzz and attention for a brand or product.
Sectors Adopting This
- Fast Food
- Fast food chains like Burger King that are looking for innovative ways to promote their products and engage with customers.
- Social Media Marketing
- The field of marketing that focuses on utilizing social media platforms to reach and interact with a target audience.
- Promotional Campaigns
- Companies that design and execute marketing campaigns aimed at promoting a specific product or brand.
