Not to be outdone by Dolce & Gabbana, Prada or Armani, Hugo Boss has teamed up with Samsung for their first fashion branded phone.
The new Hugo Boss phone is based on the Samsung F480 TouchWiz model and features an exclusive redesigned interface, 5 megapixel camera, 2.8” touchscreen display, standard multimedia features, 3G+, and HSDPA connectivity.
Technically speaking, there is no upgrade or difference between this model and the original one. But if you are willing to pay the inflated price of €499 to have a designer name on your phone, then this sleek 11.6mm thin number is a pretty good choice.
Key Themes Behind This Trend
- Fashion-branded Electronics
- Collaborations between fashion and electronics brands could lead to the creation of highly-stylized products that appeal to customers seeking both fashion and functionality.
- Personalized Technology
- Fashion-branded phones provide an opportunity for consumers to express their personal style through their electronic devices.
- Luxury Mobile Phones
- Fashion brands could continue to collaborate with electronics companies to offer high-end, luxury mobile phones for consumers looking to make a statement with their devices.
Where This Applies
- Fashion
- Fashion brands could incorporate technology to create innovative, fashion-focused products that appeal to modern consumers.
- Electronics
- Electronics companies could partner with fashion brands to create products that blend functionality with high-end design elements.
- Mobile Phones
- Consumers are increasingly seeking mobile phones that express their personal style, providing opportunities for companies to create fashion-focused devices.
