The new January issue of Vogue US brings Superman back with an editorial by Mario Testino.
Top male model David Gandy fills the shoes (and tights) of Superman alongside Carolyn Murphy in a fun photoshoot that sees Superman taking flight, pushing cars and balancing a little girl up in the air on the balm of one hand.
Want more Superhero posts? Check out the cluster and Trend Hunter TV episode below on how to become a Superhero yourself!
What's Driving This Trend
- Superhero Fashion
- Opportunity for fashion brands to create superhero-inspired clothing lines that cater to the growing fan base.
- Superhero Cosplay
- Opportunity for businesses to offer customized cosplay outfits and accessories for superhero enthusiasts.
- Superhero Entertainment
- Opportunity for media companies to produce more superhero-themed content, such as movies, TV shows, and video games.
Who This Affects Most
- Fashion
- Fashion brands can tap into the superhero trend by integrating superhero-inspired designs into their collections.
- Cosplay
- Cosplay businesses can capitalize on the popularity of superheroes by offering high-quality and accurate superhero costumes and accessories.
- Entertainment
- Entertainment companies can seize the opportunity to create and distribute superhero-related content across various platforms to engage with the growing audience.
