Collaborative Crowdsourced Music Videos

Icelandic singer Björk takes the idea of crowdsourcing, which she used in the contest for the fan-made video for her song "Innocence," to the next level in the creative process while making the official music video for "The Dull Flame of Desire," the fifth single off the album 'Volta.'

During the process of picking a video for "Innocence," three of the submissions did not fit the vibe of that song but still stuck in Björk’s brain. So when it was time to make a video for the new single "The Dull Flame of Desire," Björk and her team had an ingenious idea: Give each of these three amateur directors a section of the song to create a video for it as they like, then edit and combine the three parts together for the official video.

Christoph Jantos (Berlin), Masahiro Mogari (Tokyo), and Marçal Cuberta Juncà (Girona) coordinated together and communicated via email, creating three distinctly different directions that somehow fuse and flow into each other perfectly.

The first part of the video is directed by Christoph Jantos and it uses floating white dots against a black background to create the faces of Björk and featured singer Antony Hegarty. Masahiro Mogari uses footage of Björk and Antony with a threshold effect for the second part. The third and final part is directed by Marçal Cuberta with both faces moving and eventually morphing into one.