Just in time for the hectic last-minute shopping gift crush are these macho billboards for Lamb's rum. With the tagline "Your holiday spirit," the three billboards each channel a man's inner lumberjack in some fashion.
The first Lamb's billboard says "You can buy a $75 tree. Or a $10 axe," the second says "Yeah, we're into free-range turkey. It's called hunting," and the third says "Holiday shopping should be a one-day event." Manvertising--love it.
What's Driving This Trend
- Manvertising
- Opportunity for businesses to target male consumers through advertising that taps into traditional masculinity and interests.
- Free-range Hunting
- Innovation opportunities for the food industry to provide ethical and sustainable alternatives to conventionally raised meats through hunting.
- Efficient Shopping
- Potential for retail industry to disrupt traditional holiday shopping by offering streamlined and time-saving experiences, such as one-day events.
Who This Affects Most
- Advertising
- Advertising industry can capitalize on the trend of manvertising to develop targeted campaigns that resonate with male consumers.
- Food
- Food industry has the potential to explore and promote free-range hunting as a way to offer consumers more sustainable and ethical meat options.
- Retail
- Retail industry can seize the opportunity to innovate shopping experiences by implementing one-day events that cater to time-conscious consumers.
