Super Saturday is upon us. Generally considered the last major day of holiday shopping, this year's Super Saturday is no exception, with jaw-dropping markdowns and round-the-clock-hours on offer for the final sales push of this economically challenged holiday season.
Retailers such as Barney’s are offering as much as 75% discounts on their merchandise. In years past, these kind of incentives were commonly the mark of after-Christmas clearance sales.
Second only to Black Friday, Super Saturday is typically regarded as one of the largest sales days of the year. With many major stores already offering deep discounts, retailers are still looking at possibly their worst holiday sales of the past two decades.
Planalytics, which measures the effects of weather on sales, say that with many areas expected to experience snow, sleet and freezing rain, things don’t look so rosy for this year's Super Saturday.
Some stores such as Macy’s will even stay open 24 hours a day, in a last-ditch attempt to garner as much revenue as possible.
Key Themes Behind This Trend
- Last-minute Shopping
- Opportunity for retailers to offer last-minute discounts and incentives to attract procrastinating shoppers.
- Deep Discounts
- Retailers offering significant markdowns to entice customers and drive sales during the holiday season.
- Extended Store Hours
- Stores staying open for longer hours, even 24/7, to provide convenient shopping options for time-pressed consumers.
Where This Applies
- Retail
- Opportunity for retail stores to boost sales and clear out inventory before the end of the holiday season.
- E-commerce
- Online retailers can capitalize on last-minute shoppers by offering exclusive discounts and fast shipping options.
- Weather-related Services
- Companies that provide weather forecasting and analysis can help retailers understand the impact of weather on sales and adjust their strategies accordingly.
