The Thühry Family once manufactured wooden toys for children until, that is, the day his son proclaimed, “Mushrooms look like dildos.” It was then that father Elmar Thühry decided to give handcrafted, eco-friendly dildos a shot.
Thühry wisely marketed the wooden sex toys, complete with Mother Thühry’s secret coating, on eBay and they sold As of this year, the family, based in the small German village of Odenwald, regularly produces forty dildos and vibrators made of wood daily. About 70 products, some with frivolous names like ‘Fuchsschwänze’ and ‘Eichelnauer’, are available from Thühry’s ‘Waldmichlsholdi Collection’.
Although Thühry’s sex-toy business is flourishing, not all of his neighbors are happy. In fact, 50% are shattered due to busloads of tourists interrupting their once quiet village life. On the other hand, during the Christmas season in the nightclub district of Reperbahn, Thühry’s dildos are considered the highlight of the annual Christmas market.
What Makes This Trend Stand Out
- Eco-friendly Adult Toys
- Disruptive innovation opportunity: Develop sustainable materials and manufacturing processes for adult toys.
- Handcrafted Wooden Sex Toys
- Disruptive innovation opportunity: Create unique and customizable wood-based adult toys.
- Frivolous Themed Adult Products
- Disruptive innovation opportunity: Design playful and novelty-themed adult toys for niche markets.
Sectors Adopting This
- Adult Toy Manufacturing
- Disruptive innovation opportunity: Explore new materials, designs, and manufacturing techniques to improve the adult toy industry.
- Sustainable Manufacturing
- Disruptive innovation opportunity: Develop eco-friendly manufacturing processes and materials for various industries, including adult toys.
- Erotic Novelty Products
- Disruptive innovation opportunity: Create innovative and amusing adult products for the novelty market.
