The new Guess by Marciano Spring 2009 ad campaign depicts the age-old cliche of an attractive female walking down the street in beautiful clothes, causing a commotion among the guys.
The ads have a retro vibe with iconic automobiles and old Hollywood screen siren styling. I have to say that the old Hollywood glamor concept has been so overused recently, but somehow this campaign presents a fresh take.
The campaign was shot by Matthias Vriens with art direction by Paul Marciano and features models Judith Bedard and Jon Kortajarena among others.
On a side note, it’s nice to see model Kortajarena putting all that foot fetish vibe behind and going for a more ‘innocent’ persona in this campaign.
Key Themes Behind This Trend
- Retro Fashion Styling
- Opportunity for fashion brands to incorporate old Hollywood glamor concept into modern fashion trends.
- Campaigns Featuring Iconic Automobiles
- Opportunity for automobile brands to collaborate with fashion brands to create visually stunning ad campaigns.
- Gender-specific Fashion Marketing
- Opportunity for fashion brands to create visually appealing and relatable campaigns targeted at specific genders.
Where This Applies
- Fashion
- Fashion brands can use this trend to create new and fresh fashion styles inspired by old Hollywood glamor and retro styling.
- Automobile
- Automobile brands can collaborate with fashion brands to showcase their cars in visually stunning ad campaigns that appeal to a wider audience.
- Marketing
- Marketing agencies can use this trend to help brands create visually appealing and relatable campaigns that appeal to specific target audiences.
