The September 2008 issue of Interview Magazine featured a rather peculiar sanatorium-themed fashion editorial entitled “Maison Martin Margiela” that features the creative designs of fashion designer Martin Margiela.
Photographer Craig McDean captured model Natasa Vojnovic in a padded white cell with scratched and torn walls. Fashion editor Karl Templer complemented Vojnovic’s mental illness poses with flesh-toned stocking covering her face, which made for a rather creepy visual.
This is not your typical fashion editorial, but I wouldn’t expect that from a creative force such as Interview Magazine.
Key Themes Behind This Trend
- Sanatorium-themed Fashion Editorials
- Opportunity for fashion designers to tap into a unique theme for photo shoots and promotions.
- Stocking-covered Face Accessories
- Opportunity for accessory designers to create unique and unsettling face coverings for fashion and art purposes.
- Mental Illness-inspired Poses in Photography
- Opportunity for photographers to explore new and uncharted themes in their work.
Where This Applies
- Fashion
- Fashion designers can use themes like sanatoriums to create unique collections and appeal to a niche market.
- Accessories
- Accessory designers can use stocking-covered face accessories to create a new fashion trend.
- Photography
- Photographers can experiment with themes like mental illness to create new and captivating visuals.
