It’s the Barbie doll you never knew you wanted: Princess Unicorn Barbie. With the holidays around the corner, little girls everywhere are dreaming and drawing up lists for princesses they want wrapped under the tree.
I recall my own childhood, falling victim to the flashy pink colors of Barbie commercials and then begging my mother for whichever doll was most popular that year.
Barbie has been almost everything in her life as a pillar of pop culture for kids, but she hasn’t been a unicorn. Until now.
Is it just me, or does Princess Unicorn Barbie look like someone took a stake and attached it to her forehead? Have we really run out of ideas?
Photo #4 came with the caption “What little girl wouldn’t want to sleep with a princess beside her?” Why yes, why wouldn’t any young girl want to sleep with a large pointed protruding object coming out of Barbie’s face? Who wouldn’t want to grow up and say, “I was blinded by Barbie.”
Photo #7 should come with the caption, “Whoa… I’m going to fall over… too top heavy.”
Naturally, Princess Unicorn Barbie comes in two skin tones so girls of all ethnicities can dream of having a horn pointing out of their heads.
Why This Trend Is Growing
- Fantastical Barbie Dolls
- Opportunity for toy companies to create new and unique dolls that incorporate imagination and fantasy elements to attract children.
- Diversity-inspired Toys
- Opportunity for toy companies to create dolls that represent a diverse range of skin tones and cultural backgrounds to promote inclusivity and cultural awareness in children.
- Criticism of Traditional Toys
- Opportunity for toy companies to take into account criticisms regarding gender stereotypes, physical representation, and societal expectations when creating new toys in order to address these concerns and create more socially responsible toys.
Industries Being Reshaped
- Toy Manufacturing
- Opportunity for toy manufacturers to develop new and innovative toys that meet the evolving needs and wants of children.
- Advertising
- Opportunity for advertising agencies to create campaigns that challenge traditional toy gender stereotypes and promote diverse representation in children's toys.
- Research and Development
- Opportunity for companies to invest in research and development to better understand what consumers are looking for in toys and create products that meet those needs while also promoting social responsibility.
