Hollywood star Jessica Alba follows Eva Mendes (2008) and Salma Hayek (2007) as the new face of Club Campari’s exclusive annual calendar.
A sizzling Jessica Alba, styled by Jean-Paul Goude in swimsuits and cocktail dresses, was captured for the 2009 Club Campari calendar by famed photographer Mario Testino in Malibu.
Alba described her character in the shoot as “sort of femme fatale/screen siren.”
I have to say that I really love the photography and how Testino kept it sexy yet classy, a far cry from previous Campari calendars which featured nude and scantly clad models.
Check out bonus outtakes from the photo shoot at Fashiontography.
What Makes This Trend Stand Out
- Exclusive Celebrity Calendars
- Opportunity for brands to collaborate with high-profile celebrities for exclusive and stylish calendar projects.
- Classy Photography Campaigns
- Potential for photographers to create alluring and elegant campaigns that capture the essence of their subjects.
- Shift Towards Artistic Calendar Concepts
- Emerging trend of moving away from risqué calendar themes towards more artistic and sophisticated concepts.
Sectors Adopting This
- Fashion and Apparel
- Fashion brands can collaborate with celebrities to create exclusive calendar promotions that showcase their latest collections.
- Photography and Art
- Opportunity for photographers and artists to develop visually stunning calendar projects that attract attention and elevate their brand.
- Entertainment and Media
- Media companies can explore partnerships with celebrities to produce high-end calendar content that generates buzz and drives audience engagement.
