Diesel just turned over their homepage to a shocking and bizarre series of videos. Equally disturbing as they are funny, each of the videos takes audience participation and community generated content to an entirely unsettling new territory. The videos include a naked woman bathing in a bath full of hair, and as if that were not weird enough, the hair was sent in by visitors to Diesel.com. An address is posted on the site where viewers can still send their hair to.
A singing puppet made from meat sings about his rise to fame, and subsequent downfall. Eventually selling his body for sex, we even see him chew on his own leg in a state of hunger.
The darkest of the lot seems to be a reality series that follows a group of hooded, semi-naked dancers as they dance against each other in an underground bunker. Visitors to Diesel.com will be able to vote for a winner in true reality TV style!
See Pete The Meat Puppet below. More of the videos that can also be seen in YouTube can be seen here.
Why This Trend Is Growing
- Audience-generated Content
- Opportunity for businesses to engage with their audience by allowing them to contribute and participate in creating content.
- Shocking and Bizarre Videos
- A trend of creating provocative and unconventional videos to capture attention and stand out from the crowd.
- Unsettling Community Participation
- An emerging trend of engaging the community in ways that push boundaries and challenge social norms.
Industries Being Reshaped
- Content Marketing
- The opportunity for businesses to leverage audience-generated content as a part of their marketing strategy.
- Entertainment
- The entertainment industry can explore creating shocking and bizarre videos to attract and engage audiences.
- Online Communities
- Using unsettling community participation to create unique and immersive experiences within online communities.
