I love these Nikon S60 Camera ads by Euro RSCG Singapore which promote the face detection feature in a cheeky and fun way.
See, the S60 has a very powerful face detection feature that detects up to 12 faces in the image being taken. This is showcased by highlighting 5 peeping Toms in the image you want to take of the two babes in your threesome. The ad looks more like the controversial ‘Dogging’ we’re hearing about in the UK!
What I love about this campaign is that they offer different variations of the idea, instead of milking the same concept as some ads do. We get to see the feature in action by capturing faces of ghosts in a hotel room in the second ad and skulls and tribal men in the jungle in the third.
The ads were photographed by Jeremy Wong with executive creative director Charlie Blower, creative director Victor Ng, art director Lee Hsueh Ling, and copywriters Victor Ng & Stephen Kyriakou.
What's Driving This Trend
- Facial Recognition Advertising
- The use of facial recognition technology in advertising to highlight features of a product or service, creating visually-striking, and eye-catching campaigns for businesses.
- Interactive Advertising
- Interactive advertising incorporating new technologies such as facial recognition to encourage user participation and engagement in the advertisement.
- Cheeky Advertising
- Humorous advertising that uses provocative and playful content to create buzz and attract attention to a brand or product.
Who This Affects Most
- Advertising
- Facial recognition, interactive, and cheeky advertising can be used to promote a wide range of products and services across different industries, from consumer goods to technology and hospitality.
- Technology
- Facial recognition technology can offer significant opportunities for innovation in the fields of security, entertainment, and marketing to create more personalized and engaging experiences for users.
- Hospitality
- Interactive advertising can be used in hospitality to enhance the guest experience through interactive billboards and virtual concierges, supplementing and streamlining traditional hospitality services.
