Music channel TMF (The Music Factory) has rolled out a new campaign that uses photoshopped musicians as animals to promote their live music programs.
With the tagline, “Reincarnation sucks. Live now,” the ads show Amy Winehouse reincarnated as a sheep getting humped by a dog, Marilyn Manson as a poodle getting played with by a girl, and Paris Hilton as a rhinoceros eating grass.
The campaign was created by Mortierbrigade, Belgium with photographer Frieke Janssenscreative and creative directors Jens Mortier, Joost Berends and Philippe De Ceuster.
Why This Trend Is Growing
- Animal Photo Manipulation
- Opportunity for graphic design and photography professionals to explore new ways of portraying their subjects through disassociation with human identity.
- Controversial Advertising
- Opportunity for marketers to push the envelope with their advertising campaigns, knowing that it will garner attention and reach broader audiences.
- Live Music Promotion
- Opportunity for music venues and festival organizers to utilize creative advertising campaigns in order to promote their live events.
Industries Being Reshaped
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to incorporate bold, unconventional approaches in their campaigns.
- Graphic Design and Photography
- Opportunity for professional visual artists to create new and interesting ways of showcasing subjects through photo manipulation.
- Music and Entertainment
- Opportunity for live music venues and event producers to create original advertising and promotional campaigns.
