Trend Hunter has been tracking an increased interest in street fashion, and the January 2009 issue of Vogue UK puts its finger on the pulse with a fashion editorial entitled “Word On The Street” by photographer Lachlan Bailey.
Fashion editor Kate Phelan oversaw the styling of model Sasha Pivovarova in the hippest street-friendly pieces from Louis Vuitton (the funky Stephen Sprouse-inspired graffiti leggings in image 5), Chanel (the haute chic organza jacket in image 10), Donna Karan, Alexander Wang and more.
I like the idea of having the editorial in an organic and ‘normal’ street setting. I enjoy artistic over-the-top editorials, but once in a while it’s nice to see fashion showcased where it is actually supposed to be worn.
What's Driving This Trend
- Street Fashion
- An increased interest in street fashion is creating opportunities for brands to tap into this urban style and connect with younger, trend-conscious consumers.
- Fashion Editorials
- Fashion editorials that feature street fashion create an authentic and relatable image for brands in the fashion industry.
- Organic Fashion Showcases
- Organic and 'normal' street settings provide a fresh and approachable platform for showcasing fashion, allowing brands to connect with everyday consumers.
Who This Affects Most
- Fashion
- The fashion industry can capitalize on the trend of street fashion by creating collections and marketing campaigns that reflect urban style and appeal to a younger demographic.
- Photography
- Photographers can seize the opportunity to capture compelling street fashion editorials that resonate with consumers and convey a sense of authenticity.
- Branding and Marketing
- Branding and marketing professionals can leverage the trend of organic fashion showcases as a unique and relatable way to promote their products and connect with target audiences.
