I love these Brutally Honest Black Friday Ads. They were created for a contest hosted by Gizmodo who challenged their readers to do some clever Photoshop work to lighten up the gloom and doom people are feeling about the economy.
We've kept our finger on the pulse of Black Friday ads this year, and while we've been surprised by a few great deals, none of real left us shocked (OK, the 2-for-1 pickup trucks promo was pretty crazy!) These ads, however, induced a few chuckles, all due to clever plays on words and photoshop magic; in other words, totally up our alley!
What Makes This Trend Stand Out
- Clever Advertising
- Opportunity for businesses to create clever, humorous advertisements to stand out in a crowded market.
- Photoshop Magic
- Growing trend of using Photoshop skills to create visually striking and imaginative advertisements.
- Consumer Engagement
- Shift towards encouraging consumer participation and engagement through contests and challenges.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity for advertising agencies to embrace humor and creativity in their campaigns.
- Graphic Design
- Opportunity for graphic design firms to offer Photoshop services and create visually captivating advertisements.
- E-commerce
- Opportunity for online retailers to engage customers by hosting contests and challenges and leveraging user-generated content for marketing purposes.
