What looks like an ad for an expensive and luxurious product is actually a call for help by the Greater Chicago Food Depository.
Created by the ever talented Leo Burnett ad agency, Chicago, the disguised ads made a point by showing basic food items such as soup, groceries, broccoli and a peanut-butter & jam sandwich being advertised as if it was the hottest new bag from LV or Prada.
The ads then inform the viewers that, “Food shouldn’t feel like a luxury” and proceed to ask for a donation to their foundation.
The ads were photographed by Liz Von Hoene with art direction by Stephanie Simpson and copy by Dave Derrick.
What Makes This Trend Stand Out
- Deceptive Nonprofit Ads
- Nonprofit organizations are taking a cue from Leo Burnett and using deceptive advertising to garner attention for their cause.
- Luxury Parody Ads
- The trend of luxury parody ads has grown in popularity as brands seek to create buzz and stand out in a crowded market.
- Socially Conscious Advertising
- Brands are adopting a more socially conscious approach to advertising, using their platform to raise awareness for important issues and causes.
Sectors Adopting This
- Advertising
- The advertising industry has an opportunity to use their creative skills to make an impact and create ads that raise awareness for important issues.
- Nonprofit
- Nonprofit organizations can use the power of deceptive advertising to grab people's attention and raise funds for their cause.
- Luxury
- Luxury brands have an opportunity to create parody ads that poke fun at their own industry and use their platform to raise awareness for important issues.
