Barack Obama has restored the belief in the American Dream and provided America with a much-needed fresh image. W Magazine wears its colors loud and proud in the American Dreamin' editorial in its December 2008 issue.
Photographed by Inez van Lamsweerde & Vinoodh Matadin, the American Dreamin' editorial celebrates all things Americana, from the Stars and Stripes, hot dogs and hamburgers to Jell-O, beauty queens, and movie stars.
Alex White styled models Lara Stone, Sessilee Lopez, Abbey Lee, Aline Weber, and Eniko Mihalik in the latest fashion creations from the likes of Calvin Klein, Narciso Rodriguez, Diane von Furstenberg, Marc Jacobs, Proenza Schouler, Oscar de la Renta, and Vera Wang.
What Makes This Trend Stand Out
- American Nostalgia
- Brands can tap into a sense of nostalgia for Americana to create products and marketing campaigns that evoke the feeling of a simpler time.
- National Pride in Fashion
- Fashion brands can celebrate national pride and cultural identity through themed collections and ad campaigns.
- Celebrity Nationalism
- Influencers can use their platform to promote a sense of national pride and encourage their followers to do the same.
Sectors Adopting This
- Fashion
- Fashion brands can capitalize on the trend toward American nostalgia and national pride to create collections that appeal to consumers seeking a sense of cultural identity.
- Advertising
- Ad agencies can create marketing campaigns that celebrate Americana and tap into consumer desire for national pride and nostalgia.
- Social Media
- Influencers can use their platforms to tap into the trend toward national pride and encourage their followers to embrace their cultural identity.
