Marching bands have come a long way since Sousa and 76 Trombones. Drum and Bugle Corps are evolving into specialty entertainment clusters that reflect current musical tastes and pop culture trends.
It's hugely expensive to compete on the international level like the Blue Devils. Previously a drum corps, the Indiana Star disbanded and launched a long-running and successful Broadway play and national road company called "Blast." Now the Blue Devils have launched BD Entertainment, which is a hip hop group formed from the Blue Devils Drum and Bugle Corps.
Key Themes Behind This Trend
- Specialty Entertainment Clusters
- There is an opportunity to create specialized entertainment clusters that reflect current musical tastes and pop culture trends, offering unique experiences for audiences.
- Hip Hop Drumline Fusion
- Combining the energy and intensity of drumline performance with the popularity of hip hop music can create disruptive innovation opportunities for entertainment and music industries.
- Broadway Plays From Drum Corps
- Transforming drum corps into long-running and successful Broadway plays presents a unique way to showcase talent and captivate audiences.
Where This Applies
- Entertainment
- The entertainment industry can explore the creation of specialty entertainment clusters and Broadway plays based on drum corps to attract new audiences and generate revenue.
- Music
- The music industry can capitalize on the fusion of hip hop and drumline performance to create groundbreaking musical experiences that resonate with modern audiences.
- Performing Arts Education
- There is potential for the performing arts education industry to incorporate hip hop drumline fusion into their programs, offering students an innovative and engaging approach to music education.
