These "Bargain Hunt" ads for De Bijenkorf show you what happens during these big sale days: shoppers turn into vicious hunters and nothing or no one can stand between them and that special piece they have their eye on.
While the idea is not novel or groundbreaking, the execution in these ads by Selmore, Amsterdam is quite fun. The shoppers are dressed as hunters in the jungle, a la Tarzan, jumping and running after the escaping bags, shoes or wine cooler.
The campaign was photographed by Jonathan Barkat with creative directors Bas Korsten, Michael Jansen, art director Esin Cittone, and copywriter Dom Nash.
Why This Trend Is Growing
- Experiential Advertising
- Opportunity to create immersive and engaging campaigns that captivate consumers and leave a lasting impression.
- Consumer Behavior Tracking
- Opportunity to gather valuable insights on shopper habits and preferences through data analysis.
- Themed Advertising Campaigns
- Opportunity to create unique and memorable campaigns that align with specific themes and resonate with target audience.
Industries Being Reshaped
- Retail
- Opportunity for retailers to leverage experiential advertising to enhance customer engagement and drive sales.
- Marketing and Advertising
- Opportunity for marketers to explore new strategies and technologies for consumer behavior tracking in order to optimize campaign performance.
- Creative Services
- Opportunity for creative agencies to develop innovative and themed advertising campaigns that stand out in a competitive market.
