This viral video, called “Don’t Vote,” contains celebrities like Sarah Silverman, Jennifer Aniston, Leonardo di Caprio, Ellen deGeneres and Eva Longoria who are standing up to spread their political views.
Using celebrities like Sarah Silverman gets youth voters more interested in politics, and it’s a tactic we’ve seen a few times this year.
We’ve seen a lot of celebrities get involved in viral videos; in fact, Sarah Silverman has starred in more than a few herself. This is the first political one however, and it looks like it could be successful.
Check out some more campaigns designed to entice young voters.
Why This Trend Is Growing
- Celebrity Politics
- Celebrities are leveraging their influence to spread political views and engage the youth vote.
- Viral Political Campaigns
- Incorporating humor and celebrities can help political campaigns reach a wider audience.
- Youth Voter Engagement
- Encouraging younger voters to participate in politics by leveraging pop culture and celebrity influence.
Industries Being Reshaped
- Entertainment
- The entertainment industry can play a significant role in engaging younger audiences in political issues.
- Political Campaigns
- Political campaigns have an opportunity to incorporate viral marketing tactics and celebrity influence to engage and mobilize younger voters.
- Social Media
- Social media platforms provide a unique opportunity for political campaigns to reach younger audiences through celebrity endorsements and campaigns that leverage current events.
