Whenever I go on a diet it follows a familiar pattern. I tend to venture cautiously into a health shop, get scared off by hardcore packs of dried bananas, and then scuttle down the road to get some Haribo to help my recovery. But a new UK company called Graze means I can not use this as an excuse anymore. Graze sends perfect snack-sized nutritious edibles direct to you, so there really are no more excuses.
Graze offers you a wide variety of natural foods in snack sizes delivered according to a set schedule defined by you. Customers get to choose from three types of standard snack collections:
1. Grazemini - which combines fresh fruit with dried fruits, nuts or seeds
2. Grazeclassic - which adds vegetable, savory and bakery options to that mix
3. Grazeluxury - which includes deli and sweet indulgences.
Their website really is like an online healthy deli and you choose what you want to eat. I have already worked out my choices in my head; I have no more excuses to eat rubbish.
Graze makes the science of eating healthily easy. If you want food for specific occasions such as energy, or pre-workout, they already have boxes ready to rock for you.
Key Themes Behind This Trend
- Direct-to-consumer Snack Delivery
- Opportunity for companies to streamline the delivery of healthy snacks directly to consumers, eliminating the need for trips to health shops.
- Customizable Snack Boxes
- Opportunity for companies to offer personalized snack boxes that cater to specific dietary preferences and occasions such as energy boosting or pre-workout snacks.
- Online Healthy Deli
- Opportunity for companies to create online platforms that mimic the experience of a healthy deli, allowing customers to choose their own nutritious snacks.
Where This Applies
- Food Delivery
- Disruptive innovation opportunity: Develop a service that delivers a variety of healthy snacks directly to consumers, providing convenience and choice.
- Subscription Box
- Disruptive innovation opportunity: Create a customizable snack box subscription service that caters to individuals' specific dietary needs and preferences.
- E-commerce
- Disruptive innovation opportunity: Build an online platform that offers a wide selection of healthy snacks, allowing customers to create their own snack combinations.
