In an effort to promote the dull world of insurance to a younger audience, obviously males in particular, the latest campaign from UK Insurance Broking Company, Trident, features three scantily-clad models bouncing up and down (in slow motion, a-la-Baywatch) on pogo sticks.
‘The Trident Girls’ online advertisement, released on October 1, has been receiving a lot of attention on YouTube, generating over 150,0000 views in the first 7 days.
It seems insurance isn’t so boring after all!
Key Themes Behind This Trend
- Youthful Insurance Marketing
- Insurance companies could use more youthful models and marketing strategies to target younger audiences.
- Sex Sells Insurance
- Insurance companies could use sex appeal to market their products to grab attention.
- Viral Insurance Ads
- Insurance companies can benefit from creating attention-grabbing ad content that has the potential to go viral on social media platforms.
Where This Applies
- Insurance
- Insurance companies can benefit from exploring new marketing strategies using technology, media and social media platforms.
- Marketing and Advertising
- Marketing and advertising firms can partner with insurance companies to create unconventional and attention-grabbing marketing campaigns.
- Media and Entertainment
- Media and entertainment companies can partner up with insurance companies to create engaging and entertaining content that goes beyond conventional advertisements.
