This creative ‘Don’t drink and drive’ campaign by the Sao Paulo State Government shows you that there is something much worse than a hangover on the following morning after a wild night--regret.
While a bad hangover can be managed by some strong coffee and headache medicine, a lost leg, disability or the guilt of killing an innocent person will haunt you for the rest of your life.
The second part of the campaign cleverly shows that as you drink more (see the increasing pile of coasters) your senses and judgement become more blurry.
The 2008 Sao Paulo State Government campaign was created by Lua Branca, São Paulo, with creative team Rodrigo Gonzalez, Hermes Jurkowitsch, Alexis Leiria, and Ebbeto.
The solution is simple: Don’t drink and drive. Check out our recent DUI cluster below for even more motivation.
What's Driving This Trend
- Anti-drunk Driving Campaigns
- Creating effective and creative campaigns to raise awareness about the dangers of drunk driving.
- Emphasizing Long-term Consequences
- Highlighting the lasting regrets and consequences of drunk driving to discourage individuals from engaging in such behavior.
- Visual Storytelling in Advertising
- Using visual elements and storytelling techniques to deliver impactful messages in advertising campaigns.
Who This Affects Most
- Advertising
- Opportunities for advertising agencies to create innovative and powerful campaigns that promote responsible drinking and discourage drunk driving.
- Public Safety
- Innovative approaches within public safety initiatives to raise awareness about the dangers of drunk driving and enforce policies to prevent it.
- Social Advocacy
- Organizations and individuals can leverage creative strategies to advocate for responsible alcohol consumption and promote alternatives to driving while intoxicated.
