After recently presenting her Spring 2009 collection to fashion editors in a disaster-inspired showcase, new designer Abigail Lorick is unleashing her designs on one of the most fashionable hit shows on TV, Gossip Girl.
Ten pieces from the new Abigail Lorick collection are presented in a runway show that includes Blake Lively as her Serena van der Woodsen character in the latest episode of Gossip Girl. The fashion show is incorporated into the story as Blair Waldorf's mother, Eleanor Waldorf's runway.
And to add an extra bang, the runway show features guest star designer Michael Kors sitting on the front row.
Key Themes Behind This Trend
- Tv-inspired Fashion
- The use of TV shows as a platform to debut fashion collections can be a disruptive marketing opportunity for designers.
- Celebrity-endorsed Runways
- Celebrity involvement can add extra buzz to runway shows and can help create disruptive innovation opportunities for the fashion industry.
- Entertainment-influenced Fashion
- Using entertainment industry elements like TV shows in creating fashion collections can be a disruptive innovation opportunity for fashion brands.
Where This Applies
- Fashion Industry
- The fashion industry could use more TV integration to their runway shows, as it would provide a disruptive marketing opportunity for designers.
- Entertainment Industry
- Integrating fashion into TV shows would be a successful marketing strategy, generating innovative opportunities for the entertainment industry.
- Marketing Industry
- Using TV shows as runways can be a disruptive innovation opportunity for the marketing industry, leading to success in promoting brands.
