We've seen an animated PSA for Burma, and were shocked at how much a cartoon can stir the emotions. Now we've come across this amazing, yet sad and disturbing animated PSA from McCann-Erickson.
Their client was Portuguese organization Quercus, and the aim was to 'promote' global warming. The message was If You Give Up, They Give Up
I love everything about PSA. It does not so much grab your attention, but it hits you in the face. Really hard.
Key Themes Behind This Trend
- Emotional Animated Psas
- Creating animated PSAs that evoke strong emotions to raise awareness.
- Disturbing Advertising Content
- Using unsettling visuals and messaging to capture attention in ads.
- Climate Change Awareness
- Promoting initiatives and campaigns to raise awareness about global warming.
Where This Applies
- Advertising
- Creating innovative and impactful content for ad campaigns.
- Animation
- Utilizing animation techniques to deliver powerful messages.
- Environmental Organizations
- Supporting efforts to promote climate change awareness and sustainable practices.
