Britney Spears, Brad Pitt & Angelina Jolie came tops in the new Guinness World Records 2009 Edition. Britney Spears continues her successful comeback by being named the Most Searched Person on the Internet in the new records edition, a position that was held by friend Paris Hilton while Britney Spears was hitting rock bottom in her personal and professional life.
Hollywood power couple Brad Pitt and Angelina Jolie scored a double win as Jolie is named the Most Powerful Actress while Pitt took the Most Powerful Actor spot away from Tom Cruise.
So how does Guinness World Records rate these positions? The ranking is done via a proprietary rating system that utilizes a 12-month matrix of data from Forbes earnings, Google, Yahoo and Factiva searches; Celebdaq share price, IMDBPro news stories and “Star Meter” readings.
“In previous editions, we’ve bestowed celebrity records based on rankings from websites such as Forbes,” said Craig Glenday, Editor-In-Chief, Guinness World Records. “Given the obvious interest in entertainment categories we decided to establish our own rating system comprising data from multiple trusted sources for Guinness World Records 2009 to use going forward.”
Key Themes Behind This Trend
- Celebrity Rating Systems
- New proprietary celebrity rating systems that utilize data from multiple trusted sources provide disruptive innovation opportunities for companies seeking to provide comprehensive rankings to consumers.
- Most Searched Person Recognition
- Recognition of people who are most searched on the internet provides opportunities to provide innovative services for personal branding or online reputation management.
- Power Couples Rankings
- Ranking of power couples in industries such as entertainment and sports provides opportunities for innovative marketing strategies and sponsorships.
Where This Applies
- Digital Marketing
- The ranking of most searched people on the internet provides opportunities for digital marketing agencies to create innovative personal branding and reputation management services.
- Entertainment
- The development of proprietary celebrity rating systems provides opportunities for entertainment media companies to provide comprehensive rankings of celebrities based on a variety of data sources.
- Sports Marketing
- The ranking of power couples in industries such as entertainment and sports provides opportunities for sports marketing agencies to create innovative sponsorships that leverage the power of a couple's combined celebrity status.
