It isn’t too often that you’ll find a senior citizen with spectacular pecs, abs, and bulging biceps, but 79 year-old bodybuilder, Ray Moon is not your average senior.
Moon was crowned champion in the “Over 60s” category at the amateur Victorian Bodybuilding Championships in Melbourne, Australia, September 14, 2008.
According to the Reuters story, Ray Moon has overcome several health related issues; polio, open heart surgery, and prostrate troubles. They also report that Moon is on a high protein diet and trains five-days a week.
Ray Moon is in a lot better shape than not only men his age (including my grandfather), but those four decades younger. I find him to be an inspiration to others, myself included. He apparently also has a good sense of humor: note the heart on the back of his bottoms.
Why This Trend Is Growing
- Fitness Competitions for Seniors
- Opportunity for the fitness industry to create specialized competitions and programs tailored to the needs of senior citizens.
- Senior Bodybuilding
- Disruptive innovation opportunity for the health and wellness industry to develop products and services specifically designed for older adults looking to build muscle and stay fit.
- Healthy Aging
- Opportunity for the healthcare industry to focus on promoting healthy aging and providing resources to help seniors maintain an active and fit lifestyle.
Industries Being Reshaped
- Fitness
- Opportunity for the fitness industry to tap into a new market segment by creating fitness programs and facilities catering to seniors.
- Health and Wellness
- Disruptive innovation opportunity for the health and wellness industry to develop products and services specifically designed for older adults looking to build muscle and stay fit.
- Healthcare
- Opportunity for the healthcare industry to focus on promoting healthy aging and providing resources to help seniors maintain an active and fit lifestyle.
