Herve Leger’s Spring/Summer Collection for 2009 by Max Azria was oozing with sex appeal. The label known for ultra-sexy body hugging designs showed short tight dresses, taut gowns and barely there swimwear in the distinctive ‘bandage’ style. All worn by perfectly shaped models with perfectly straight hair.
Leger’s collection solidified the one-shouldered trend placing it front and center. A variety of hues were seen from glittering gold to shades of silver grey and classic black to a bold red, all solid colours. The discreet tone on tone wrapping was thankfully as close to the plaid fad Azria got.
Just make sure you cover yourself well with sunscreen in these swimsuits – they would certainly leave some wild tan lines.
What's Driving This Trend
- One-shouldered Trend
- Disruptive Innovation Opportunity: Design and market one-shouldered attire for different seasons and occasions beyond Herve Leger's bandage style.
- Solid Color Fashion
- Disruptive Innovation Opportunity: Create unique solid color designs that incorporate innovative materials or functionalities, targeting fashion-forward consumers.
- Wild Tan Lines
- Disruptive Innovation Opportunity: Develop fashionable swimwear designs that minimize or minimize the visibility of tan lines, appealing to sun-loving individuals.
Who This Affects Most
- Fashion Design
- Disruptive Innovation Opportunity: Integrate one-shouldered designs and solid colors into various fashion lines, catering to diverse consumer preferences.
- Swimwear
- Disruptive Innovation Opportunity: Utilize advanced fabrics or design techniques to create swimwear that combines style and functionality, addressing concerns such as tan lines.
- Sunscreen
- Disruptive Innovation Opportunity: Develop innovative sunscreen products or application methods that offer improved coverage and protection for exposed skin areas.
