Industrial designer David Tonkinson has created a product that targets the demographic of people over fifty, who seems to spend more money on sweets than any other age groups.
The product “GreenBloom - Chocolate Petals to Share” meets the target market and at the same time has an innovative brand design that entices everyone to purchase it.
The 150g of chocolate is molded into petals, then packaged with pulp paper with few transparent windows so people can see the chocolate inside. You can grab each chocolate flower by taking it off the stem and removing the pink covering.
Its distinctive tubular form and metal stem makes it one of my favourite floral designs.
Key Themes Behind This Trend
- Chocolate Packaging Innovations
- The GreenBloom's transparent windows and distinctive packaging offer an opportunity for chocolate brands to create unique and enticing packaging designs.
- Targeting the Boomer Demographic
- The GreenBloom's focus on people over fifty who spend more money on sweets presents an opportunity for businesses to develop products tailored specifically to the boomer market.
- Edible Floral Designs
- The GreenBloom's chocolate flower petals and unique tubular form suggest an opportunity for the food industry to explore innovative and visually appealing edible floral designs.
Where This Applies
- Food Packaging
- The GreenBloom's innovative chocolate packaging provides opportunities for companies in the food packaging industry to create eye-catching and functional designs.
- Confectionery
- The GreenBloom's success in targeting the boomer demographic highlights the potential for confectionery companies to develop sweets specifically tailored to the tastes and preferences of older consumers.
- Floral and Gift Industry
- The GreenBloom's edible floral designs open up possibilities for businesses in the floral and gift industry to offer unique and creative products that combine aesthetics and taste.
