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Internal Organ Plushies

I Heart Guts

— August 30, 2008 — Life-Stages
I Heart Guts has the cutest collection of organ plushies - heart, liver, lungs, gall bladder,kidneys, pancreas, brains and uterus. Kids would enjoy having these cool plushies guaranteed to remind them of science lessons at school. Or make an adult recipient smile. It's like organ donation without the surgery and it may well encourage people to consider organ donation

Someone on the internet is planning to replace his nephew's plush toy with a uterus! But seriously, couldn't you see the limited edition "Heart of Gold" for a wonderful person in your life?

The "I Lung You" for your favourite windbag? How about the "Pancreas Plush" to remind you not to indulge in too much candy? The pancreas is best known for making insulin which processes the sugary stuff you eat. Or if "you're in love", get the "Urine Love" plushie. Get it? Our kidneys come in pairs. Cuddling the "Womb Service" plushie might help with menstrual cramps. As the website says, "If you think cramps are bad, you should try childbirth!"

Individual plushies range from $16- $20. Get the Plush Internal Organ sets ranging from $67 to $130.

The "brains" behind this company is Wendy Bryan an anatomically obsessed illustrator. I Heart Guts works with transplant organizations and health organizations to help them raise money for worthy organisations.
Trend Themes
1. Organ Plushies - The trend of creating plushies based on organs presents opportunities in the toy industry for alternative educational materials.
2. Anatomy Education - The trend of using organ plushies as an educational tool presents new and innovative methods of teaching biology and health education in schools and colleges.
3. Humor in Health - The trend of using humor and fun to promote organ donation and health education presents opportunities for healthcare and non-profit industries to approach a serious topic in a lighthearted way.
Industry Implications
1. Toy Industry - The toy industry can incorporate organ plushies as an alternative and fun educational tool.
2. Education Industry - The education industry can use organ plushies as an innovative method to teach kids about anatomy and health.
3. Healthcare Industry - The healthcare industry and non-profit organizations can use humor and fun to approach serious topics such as organ donation and health education.
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