David and Victoria Beckham are launching two new fragrances, Signature for Him & Signature for Her, in September. However, the Beckhams are targeting prestigious department stores, unlike their previous fragrance releases which were mass marketed.
Inspired by architecture of big cities, the bottles of both fragrances were designed in pink nuances by Lutz Herrmann.
Developed by perfumer Sylvie Fischer, Beckham Signature for Her is, “a fruity floriental that includes notes of anise flower, candy apple, orchid, heliotrope, vanilla, patchouli, amber and musk.”
While the Beckham Signature for Him is developed by perfumer Beatrice Piquet with a fresh woody oriental smell.
What's Driving This Trend
- Prestige Department Store Fragrances
- Opportunity for luxury fragrance brands to market to prestigious department stores.
- Urban Architecture Inspiration
- Using urban architecture as inspiration for designing product packaging and branding.
- Fruity Floriental Fragrances
- Increasing market demand for fruity florals in fragrances.
Who This Affects Most
- Fragrance Industry
- Opportunity for fragrance companies to focus on creating fragrances for prestigious department stores.
- Architecture Industry
- Opportunity for architecture firms to expand into product design or to work with fragrance companies to provide inspiration for product design.
- Beauty Industry
- Opportunity for beauty companies to capitalize on the increasing demand for fruity florals in the fragrance market.
