Cusco was the capital of the ancient Inca empire and the center of the Andes; its historical ruins are hardly the place for a boutique luxury hotel. La Casona Inkaterra, however, plans to shake that stereotype with a hotel that blends past and present.
Inkaterra uses colonial furnishings and original murals amid modern comforts like butler and concierge services, a private spa and lavish dining areas. Flat-screen TVs and iPod docks complement Spanish architecture and adobe, plaster and tile appointments.
What's Driving This Trend
- Boutique Luxury Hotels
- Opulent Peruvian hotels like La Casona Inkaterra are redefining luxury accommodations by blending historical elements with modern comforts.
- Historical Preservation
- The trend of preserving historical ruins and incorporating them into modern hotels presents opportunities for disruptive innovation in the hospitality industry.
- Cultural Immersion Experiences
- Incorporating local culture and heritage into hotel experiences, as seen in La Casona Inkaterra, is a rising trend that offers disruptive innovation possibilities for the travel and tourism industry.
Who This Affects Most
- Hospitality
- The hospitality industry can explore disruptive innovation opportunities by creating boutique luxury hotels that blend historical and modern elements, like La Casona Inkaterra.
- Historical Preservation
- The trend of preserving historical ruins and incorporating them into hotel experiences is creating opportunities for disruptive innovation in the field of historical preservation.
- Travel and Tourism
- Incorporating cultural immersion experiences, such as staying in hotels that reflect local culture and heritage, offers disruptive innovation possibilities for the travel and tourism industry.
