I don’t want to rain on everyone’s “the Supermodels are back” parade, but looking at the new Prada Fall/Winter 2008-2009 campaign starring Linda Evangelista, maybe some of these models shouldn’t be back.
While Naomi Campbell killed in the latest issue of V Magazine, the art direction of this campaign feels cold and robotic, with Linda offering strange (and at times unsettling) facial expressions.
It’s like Prada decided to fill the ‘robotic’ void left with the absence of Victoria Beckham from the new Marc by Marc Jacobs ads (which are plenty weird still).
The only thing I do like about these ads is the cool shadow play, which shows the silhouette of Evangelista on the wall, in a different pose.
The blue-hued campaign was lensed by the famous Steven Meisel.
Why This Trend Is Growing
- Disappointing Supermodels
- Disruptive innovation opportunity: Develop new advertising campaigns featuring non-traditional models to challenge the conventional standards of beauty.
- Robotic Art Direction
- Disruptive innovation opportunity: Explore the use of AI technology to create emotionally engaging and dynamic art direction in advertising campaigns.
- Shadow Play in Advertising
- Disruptive innovation opportunity: Incorporate innovative lighting techniques, like shadow play, to create visually captivating and memorable advertisements.
Industries Being Reshaped
- Fashion Advertising
- Disruptive innovation opportunity: Introduce technology-driven campaigns that challenge traditional fashion advertising, utilizing unconventional models and art direction.
- Artificial Intelligence
- Disruptive innovation opportunity: Apply AI algorithms to enhance the emotional impact and aesthetic appeal of advertising campaigns.
- Photography and Lighting
- Disruptive innovation opportunity: Develop new photography techniques and lighting effects to create unique and compelling visuals for advertising purposes.
