OK so I have been a bad girl - of course I knew what the Crashed UFO Trend was all about as I have been working on it for months... SORRY...
I did feel terrible lying yesterday if it helps? Cow PR are helping launch a new car for General Motors (Vauxhall) called the Ingisnia. As Clarkson just said on Top Gear, "It is a beautiful looking machine."
Cow started seeding the story yesterday and it has indeed gone global with the level of interest crashing the GM Press website which was linked to from a few posts. I have also been filming a making of film which will be live from Tuesday on here of course :-)
Now excitingly, tomorrow something REALLY amazing happens but I am saying nothing except it looks fabulous! Watch this space...
What's Driving This Trend
- Viral Marketing Stunts
- Opportunity for brands to create buzz and generate interest through unconventional and attention-grabbing marketing campaigns.
- Online Video Marketing
- Potential for brands to leverage the power of video content to engage and captivate audiences, driving brand awareness and customer engagement.
- Product Launch Events
- Disruptive innovation opportunity for brands to create hype and anticipation around new product releases through immersive and experiential launch events.
Who This Affects Most
- Automotive
- Opportunity for automotive companies to utilize innovative marketing approaches to promote new car models and attract customers.
- Advertising & PR
- Potential for advertising and PR agencies to capitalize on unique and captivating PR stunts to generate media attention and enhance brands' visibility.
- Entertainment
- Disruptive innovation opportunity for entertainment industry to create exciting and suspenseful experiences to engage and entertain audience, leading to increased viewership and fan engagement.
