These funny print ads for Renault Logan show you that you need a dependable car that's 'ready for everything that's coming' because, "When you marry, you marry all."
The wedding ad shows the happy groom beaming next to his bride while his in-laws posed in wedding dresses. In other words, he is marrying the whole family. From the angry little brother to the flirty father and crying mom, you need a car that can handle all the drama!
The second print shows a father in the delivery room after just having his first baby. However, the ad reminds you that, "A baby never comes alone." With the baby still in his mother's arms, the print hints at what's coming; baby strollers, child car seat, toys, baby crib, and all kinds of baby items. You surely need a reliable car for all this.
I like the art direction (Ãlvaro Padilla) which is lighthearted and comic. The 2008 campaign was created by Colombian ad agency, Publicis, Bogotá, with creative directors: Felipe Camacho, Jaime Solano; copywriter: Julio Cesar Herazo; and photographer Buenavista Fotografia.
Hit the gallery below for both ads and images of the Renault Logan.
Key Themes Behind This Trend
- Dependable Family Cars
- Opportunity for car manufacturers to create vehicles that can handle the demands of a growing family and all the associated drama.
- Multi-functional Vehicles
- Opportunity for car manufacturers to design cars that can accommodate various needs, such as baby strollers and child car seats.
- Humorous Ad Campaigns
- Opportunity for advertising agencies to create lighthearted and comic campaigns that resonate with consumers.
Where This Applies
- Automotive
- Automotive industry can capitalize on the need for dependable family cars that can handle the demands of a growing family and all the associated drama.
- Baby Products
- Baby product industry can create innovative products that can easily be carried and used in multi-functional vehicles.
- Advertising
- Advertising industry can develop humorous ad campaigns that resonate with consumers and effectively convey the message of the product or service being advertised.
