Whirlpool Aquariums

'The Blue Planet' of Denmark

The new Denmark Aquarium, scheduled to open in 2013, is going to be designed by Danish architectural firm 3XN. The company was the recent winner of the competition to design 'The Blue Planet.' Located in Copenhagen, the structure's site is on the coast of Øresund, the strait that flows between the Danish island of Zealand and Sweden.

Giving the impression of a pinwheel from the air, 3XNs proposal is named 'Whirlpool'.

According to Bustler, "the roof above the foyer is made of glass, and at the same time it is the bottom of a pool. High above, through the pool water, you can see the sky with sunlight being reflected in the water and forming flickering, shimmering sunspots on the floor and walls of this light."

The building radiates out from a centre 'Round Room' where visitors decide, “which river, lake or ocean to explore.”

Principal of 3XN, Kim Herforth Nielsen explains, “We wanted to stage a totality of the experience one has visiting an aquarium. The starting point was this magnificent experience of actually watching fish in their element. We wanted to create that adventurous feeling, and we took inspiration in the natural phenomenon of the whirlpool or maelstrom drawing you into the deep. A sculpture at the coast it unites the natural elements of water, air and earth.”

It's interesting how the illustrations show the structure during stormy weather under dark swirling clouds and in driving rain, further enhancing the 'maelstrom' experience.

Aquarium Architecture
Disruptive innovation opportunity: Designing aquarium structures that create immersive and unique experiences for visitors, incorporating natural elements and innovative design concepts.
Biophilic Design
Disruptive innovation opportunity: Incorporating natural elements like water, air, and earth into architectural designs to create visually stunning and immersive environments that connect people with nature.
Interactive Visitor Experiences
Disruptive innovation opportunity: Creating interactive and engaging experiences for visitors in aquariums that go beyond traditional viewing, allowing them to choose and explore different aquatic environments.

Where This Applies

Architecture and Design
Disruptive innovation opportunity: Architectural firms and designers can explore new approaches to aquarium design, incorporating innovative concepts and technologies that enhance the visitor experience.
Tourism and Hospitality
Disruptive innovation opportunity: Aquariums can attract more tourists and enhance visitor satisfaction by offering unique and immersive experiences, driving growth in the tourism and hospitality industry.
Environmental Conservation
Disruptive innovation opportunity: Aquariums can play a significant role in educating visitors about the importance of environmental conservation, encouraging behavior change and promoting sustainable practices.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 15%
Freshness 8%

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